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We work as an extension of your team to form your digital marketing department.
Imagine how much more successful your event could be with event marketing experts on the job to create a buzz, attract prospective attendees, and help sell out your event… fast!
At Goodeyo Social Media, we can help you smash your ticket sales! We have extensive event marketing experience and have helped sell out events in Toronto, Los Angeles, and Europe.
With engaging, active digital marketing, we’ll help build your brand and get your patrons excited for your event. Using a dedicated, hands-on approach to event marketing, we’ll establish familiarity and trusting relationships with your target audience and turn more “interested” people into paid ticket holders.
Strategic event marketing highlights your brand’s ability to throw an incredible event that people are clambering to attend. We’ll show your audience that your event is exactly where they need to be and entice them not only to buy tickets, but to tell all their friends about it too!
Goodeyo Social Media
Back in 2020, the COVID-19 pandemic forced our client’s life coaching event organizers to switch to a virtual format, leaving our client with a challenge to discover and motivate her target audience to signup for the virtual event.
Since 2014, our client has been running a successful life coaching practice in Toronto, Canada. With strict
Back in 2020, the COVID-19 pandemic forced our client’s life coaching event organizers to switch to a virtual format, leaving our client with a challenge to discover and motivate her target audience to signup for the virtual event.
Since 2014, our client has been running a successful life coaching practice in Toronto, Canada. With strict COVID SOPs and lockdowns last year, our client reached out to us with a mission to connect with a wider audience and increase the number of completed registrations for her virtual event that was set to take place 6 weeks later. + offer a limited-time discount on one of her best-selling lifestyle courses for the people who were registering for the event.
Our client wanted to imbue the virtual event with the same ethos as the live one and make people feel they were as much part of the big virtual gathering, while they were attending the event from their homes.
So, in the next 06 weeks that followed, we helped our client reach out to a large number of people, collect 500 high-converting leads (webinar sign-ups and course registrations) with the desired target of a 70% conversion rate, and hit the lowest CPL of $7. All that in a total ad spend of $3,500.
How did we manage to achieve all that?
Process
● To begin we audited our client’s account. We discovered that we needed to work things out using a two-phased campaign;
1. Create awareness and promote the upcoming virtual event and reach out to new audiences with video ads,
2. Collect high-converting leads to maximize event sign-ups and encourage course registrations with a limited time discount for the event attendees.
● We used video ads to create the buzz online. We used short clips and exclusive footage from previous events, as well as the event details, time, and different speakers that were involved to highlight the amount of value our virtual event was packed with.
● Our visual geniuses and copy wizards created engaging assets and creatives (including static images, GIFs, and videos) to use for both TOF and BOF, retargeting ad campaigns we were to run for the client.
● We decided to use our video ads for TOF campaigns to generate maximum awareness and optimize the paid campaigns for video views.
● Our Facebook Ads Quality Assurance Team ensured that we only used powerful creatives that would allow our target audiences to understand and align with our client company’s mission.
● Two weeks into the campaign, we retargeted those video viewers to collect high-converting leads for the event sign-ups. This had a major impact on the quality of the results we collected.
● We used geographic and interest-based targeting filters to create high-quality audience groups on Facebook that mostly reached people aged between 18-35 years old entrepreneurs living in Canada and some selected locations of the USA.
● Our Facebook Ads Specialists also created custom and lookalike audiences using the data of event attendees as well as website visitors and video viewers to boost the conversion rate.
● We created an appealing campaign that would give people a reason to stay engaged as the date for the virtual event approached.
● We involved all three key speakers in our campaign of video ads to help show how value-packed our event is going to be.
● We ran BOF, retargeting campaigns in the last 3 weeks targeting people who have signed up for the event + our website visitors to market our client’s exclusive discount offer for the event attendees and encouraged them to buy the course.
● We set up 6 ad sets and tested our target audiences in each ad set using 12 different creatives and 6 ad copies. Which had the biggest impact on the success of our campaign.
● We worked with an initial budget of $50/day and gradually increased it to $90/day for scaling campaigns (Facebook recommends a 10-20% gradual increase in the budget so that the Algorithm doesn’t get confused) This also helped us lower the cost per conversion. Results
● Our highly targeted campaigns proved to be a great success. We reached out to a large number of people driving a 25X ROAS with the help of our 5 winning ad sets.
● Our TOF and retargeting ad campaigns hit the desired 70% conversion rate for our client.
● 33 points lift in ad recall.
● Course registrations alone generated total revenue of more than $28,000.
Running an events management company?
Interested in learning how we can help you fuel some real business growth using the power of Facebook ads?
Drop us a line at https://goodeyo.com/contact-us
and we’ll get in touch.
Founded in 2007, a Live Concerts Promotion Company in California reached out to us five years back with one goal in mind. They wanted to hit all the right notes with Facebook ads to reach out to new audiences and generate ticket sales for its shows.
Hosting a number of annual concerts, seasonal music festivals, EDM (Electronic Dance Music
Founded in 2007, a Live Concerts Promotion Company in California reached out to us five years back with one goal in mind. They wanted to hit all the right notes with Facebook ads to reach out to new audiences and generate ticket sales for its shows.
Hosting a number of annual concerts, seasonal music festivals, EDM (Electronic Dance Music) band collaborations, and solo event nights for local artists and EDM bands -our client had a good repute in the market.
In 2016, serving an annual audience of 40,000 and hosting nearly 20 shows a week, our client felt the need to scale up their operations while efficiently managing the events.
Using the power of Facebook Events
To help ramp up its event marketing, our client started using Facebook Ads in 2017. Since then, the social media site has become their sole promotional weapon.
“Goodeyo was incredibly easy to work throughout the campaign. Every single area of improvement I have brought to them, they have addressed beyond my expectations. Highly recommended!” –says our client while sharing his experience of working with our team.
The Challenge
● Our client had an existing presence on Facebook and wanted to scale up quickly with a limited budget for ads experimentation.
● Our client and his team wanted to maximize ticket sales for every upcoming show they would host in the year ending 2017. With an estimate of 3-4 additional ticket sales per week.
● They wanted to use Facebook ads to timely reach out to the right audiences for different events they would organize and collect high converting leads with the desired conversion rate of 70%.
● We had to design and share content that would effectively highlight the energy of the live concerts and upcoming events our client had lined up.
● To begin addressing the challenges, we audited our client’s account. We discovered that we needed to work things out using a two-phased campaign;
1. Promote the upcoming concerts and reach out to new audiences with video ads,
2. Collect high-converting leads to maximize ticket sales.
● We used videos ads to create the buzz online. We used short clips and exclusive footage from previous events, as well as the event details, location, and confirmed artists to showcase the level of energy our upcoming concerts were packed with.
● We decided to use our video ads to generate maximum awareness and optimize the paid campaigns for video views.
● Our Facebook Ads Quality Assurance Team ensured that we only used powerful creatives that would allow our target audiences to understand and align with our client company’s event lifestyle before the tickets were made available for purchase.
● Once the tickets were available online for sale, we retargeted those video viewers to collect high-converting leads. This had a major impact on the quality of the results we collected.
● We used geographic and interest-based targeting filters to create high-quality audience groups on Facebook that mostly reached people aged between 18-44 years living in and surrounding areas of California.
● Our Facebook Ads Specialists also created custom audiences using the data of past buyers as well as website visitors and video viewers to boost the conversion rate.
The Results
● Our highly targeted campaigns proved to be a great success. We reached out to nearly 3 million people driving a 30X ROAS with the help of our 5 winning ad sets.
● Our TOF and retargeting ad campaigns hit the desired 70% conversion rate for our client.
● Almost 35% of the ticket sales made in 2017 were through Facebook Ads.
Running an events management company?
Interested in learning how we can help you fuel some real business growth using the power of Facebook ads?
Drop us a line at
https://goodeyo.com/contact-us
and we’ll get in touch.
The Challenges
● This client had no prior experience of organizing events and didn’t have enough information for us to use in our marketing campaigns.
● Facebook & Google had banned Crypto advertising right after onboarding this client making it a challenge to still run the ads and get the results.
● The major speakers for the conference we
The Challenges
● This client had no prior experience of organizing events and didn’t have enough information for us to use in our marketing campaigns.
● Facebook & Google had banned Crypto advertising right after onboarding this client making it a challenge to still run the ads and get the results.
● The major speakers for the conference were not confirmed and we couldn’t use their names in the marketing campaigns.
● The client wasn’t accepting Crypto payments to buy a ticket for a crypto conference.
The Strategy
● One positive was the ‘Crypto Craze’ which had everyone scrambling to find more information about cryptocurrency and blockchain
● We exploited this craze and focused on giving away valuable information via Facebook traffic campaigns at the top of the funnel, still generating leads on these traffic campaigns
● At the middle of the funnel, we had people signup for the newsletter to get the exclusive, insider information. The CPL was less than $3
● At the bottom of the funnel, we would use Facebook event ads as well as conversion ads to push people to buy tickets and come to the conference for even more exclusive information
● We also partnered up with the industry’s big names to push out our content. We ran a huge affiliate marketing campaign to gain maximum visibility and it also helped sell more VIP, high value, exclusive tickets. Our affiliate network consisted of more than 100 of the top crypto and blockchain sites
The Results
● Against all the odds we were able to sell out the conference 42 days before the actual date using email marketing and retargeting via display ads, YouTube, and Facebook. We sold close to 850 tickets
● The conference was successfully held in Dallas, Texas during the month of February 2018
● As a Marketing Partner, our goal was to get as many butts into seats as possible. With Facebook ads alone, we generated 19,000 leads
● Because of the overwhelming response we received, the organizers arranged another venue and expanded the conference to 1,500+ attendees from the initial 800.
Running an events management company?
Interested in learning how we can help you fuel some real business growth using the power of Facebook ads?
Drop us a line at https://goodeyo.com/contact-us
and we’ll get in touch.
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